Beastman

for OVERBOARD STORE

Beastman Installation
CONCEPT AND PROJECT DELIVERY for Element Skateboards 
_Ideation, execution concepts and project management
_Cross platform delivery, including print, digital, editorial and social
_Direct communication with retail client, artist, suppliers and external stakeholders
The Element brand supports artists, as part of it’s Advocate Program, designed to strengthen the association with skateboarding an lifestyle. This edit was produced as part of a retail store event, to highlight various brands, and their athletes. Due to rain, this activation changed locations, and was painted inside the back of a truck. Sometimes, hurdles create opportunities to improve. 
Contributors
–Photography: David Child 
_Film and Edit: David Child
Free ride to the top