By Hand With Love

for TOM SCHOENEN

By Hand, With Love. W19
CONCEPT, ART DIRECTION AND DESIGN for Tom Schoenen
_ Creative direction, ideation, and project management
_ Cross platform delivery, including print, digital, editorial and social
_ Direct communication with client, creative agency and media agencies
‘Made By We’, a mens campaign developed for a luxury Dutch footwear company, Tom Schoenen. The brief was to re-think their existing aesthetic and draw focus to their product; bespoke leather footwear, made by hand, in a small, family run factory. To highlight their attention to detail,  we used simple architectural elements, shadow and light, on very neutral backgrounds, to bring focus to the unique leathers, hand stitching and use of colours.
Contributors
_Photography: Chris van Cromvoirt 
_Colour Correcting:  Chris van Cromvoirt and Coen Tromp
_Retouching: Chris van Cromvoirt and Coen Tromp
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