Stab In The Dark

for AIR NEW ZEALAND

Stab In The Dark 
IDEA AND DELIVERY for Air New Zealand
_Ideation, client communication and project management
_Cross platform delivery to Air New Zealand, including flight files and print 
_Negotiations of international content distribution, including all legals and reporting 
We wanted to answer the question of whether it's possible to call a surfboard, or a shaper, the best in the world? There’s no way to answer either of these questions definitively. But, we can get damn close. How? By commissioning 13 of the world’s best shapers to deliver their top line, high performance boards, sans logos, and having one of the world’s best high performance surfers test-drive them. This piece was delivered in print, on-line and through one of the best airlines, Air NZ,  reaching a global audience on every level.    ​​​​​​​
- Project Management: Jay Woods | Film and Edit: Beren Hall | Design: Dane Noakes | Surfer: Dane Reynolds
- Project Management: Jay Woods | Film and Edit: Beren Hall | Design: Dane Noakes | Surfer: Dane Reynolds
Contributors
_Creative Direction and Design: Dane Noakes 
_Film and Edit: Beren Hall 

Free ride to the top