Element Winter 2015

for ELEMENT SKATEBOARDS

Element Winter 2015
CONCEPT, ART DIRECTION AND PROJECT DELIVERY for Element Skateboards
_Ideation, creative direction and project management
_Cross platform delivery, including print, digital, editorial and social
_Delivery of brand messaging, content and product on key platforms, print, e-commerce and social
Element is an active, open-minded, lifestyle brand with skateboarding at its roots. The Made To Endure campaign aims to highlight Elements key marketed products, denim and jackets. Assets created were used in e-commerce, social media, in-store and print advertising to drive sales both in-store and online. 
- Creative Direction and Design: Jay Woods | Photography: Jake Darwen
- Extract pages from seasonal catalogue, approximately 120 pages.
- Creative Direction and Design: Jay Woods | Photography: Jake Darwen
Contributors
_PHOTOGRAPHY: Jake Darwen
_FILM AND EDIT: David Child 
_TEAM: Bjorn Johnston, Dennis Durrant and Alex Lawton
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