Element Winter 2014

for ELEMENT SKATEBOARDS and SURF DIVE N SKI

Element Winter 2014
CONCEPT AND CREATIVE DIRECTION for Element Skateboards
_Ideation, creative direction and project management
_Cross platform delivery, including print, digital, editorial and social
_Delivery of brand messaging, content and product on key platforms, print, e-commerce and social
Element is an active, open-minded, lifestyle brand with skateboarding at its roots. The Made To Endure campaign aims to highlight Elements key marketed products, denim and jackets. Assets created were used in e-commerce, social media, in-store and print advertising to drive sales both in-store and online.
- Creative Direction and Design: Jay Woods | Photography: Jake Darwen
- Creative Direction and Design: Jay Woods | Photography: Jake Darwen | Athletes: Christian Low and Deen Rakich 
- Creative Direction and Design: Jay Woods | Photography: Jake Darwen | Athletes: Christian Low and Deen Rakich 
Contributors
_Photography: Jake Darwen 
_Colour Correcting:  Jake Darwen
_Film and Edit: 
Free ride to the top