How to Watch Surfing in Bars

for BATI RUM

How to Watch Surfing in Bars
CREATIVE DIRECTION, DESIGN AND STYLING for Bati-Rum
_Creative direction, ideation, and project management
_Cross platform delivery, including print, digital, editorial and social
_Direct communication with client, creative agency and media agencies
As part of Bati’s new strategy to align with surfing, and the lifestyle, their objective was two fold; One, to increase beverage sales across keys venues, and two, educate the consumer of their association and connection with surfing and Fiji. Creating one on one dialogue, and engaging with the consumer was vital to authenticate their message.
Concept and Direction: Jay Woods | Film and Edit: Visual Domain | Script: Elliot Struck
- Concept and Direction: Jay Woods | Copy: Elliot Struck
Contributors
_SCRIPT: Elliot Struck
_FILM AND EDIT: Matt Maule 
_COLOUR GRADE: Matt Maule
_ASSIST: Phoebe Woods
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