Land of Colour

for TOM SCHOENEN

Land of Colour. W19
CONCEPT, ART DIRECTION AND DESIGN for Tom Schoenen
_ Creative direction, ideation, and project management
_ Cross platform delivery, including print, digital, editorial and social
_ Direct communication with client, creative agency and media agencies
’Land of Colour’, a kids campaign created for a luxury Dutch footwear company, Tom Schoenen. The mirrors allow for feet and faces to be shot in a single image, without having to shoot the whole body, and allow for the product to be shown twice or at different angles. Bold coloured floor surfaces provided a simple background to highlight the product and the leathers used in their designs. The primary objective of this shoot was to create imagery which normalises a product often seen as special, using playful surfaces - colour, and elements - mirrors. 
Contributors
_Photography: Chris van Cromvoirt 
_Colour Correcting:  Chris van Cromvoirt and Coen Tromp
_Retouching: Chris van Cromvoirt and Coen Tromp
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