The House That You Built

for VOLCOM and STAB MAGAZINE

The House That You Built
ART DIRECT, DESIGN AND PROJECT DELIVERY for Volcom
_Ideation, design concepts and project execution.
_Cross platform delivery, including print, digital, editorial and social. 
_Direct communication with client, creative agency and media agencies. 
The objective of The House That You Built was to provide an opportunity for the Stab and Volcom reader, to concept, create and direct their own surfing concept shoot. Readers were encouraged to submit their ideas through a dedicated site, which included a video and examples of Stab’s previous cover shoots. This projected far exceeded expectations, with global exposure and over 2,500 entries over a two week period, birthing two concept shoots.  
- Concept and Direction: Jay Woods | Re-touching: Jamie Phillips
- Concept and Direction: Jay Woods | Illustration: Nelson Nokela
- Concept and Direction: Jay Woods | Photography: Stuart Miller
Contributors
_FILM AND EDIT: Jamie Brooks
_COLOUR GRADE: Jamie Brooks
_ILLUSTRATION: Nelson Nokela
_STUDIO SPACE: GCS Gold Coast Studio
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