Tropical Thunder

for ELEMENT SKATEBOARDS and GENERAL PANTS

Tropical Thunder
ART DIRECTION AND PROJECT DELIVERY for General Pants
_Ideation, design concepts and project execution
_Cross platform delivery, including print, digital, editorial and social
_Direct communication with retail client, internal and external agencies
The Tropical Thunder edit and imagery aim to highlight a bespoke garment and accessories collection created exclusively for Australian retailer, General Pants Co. Assets produced from this clip included store point of sale, online banners, social and print, highlighting product both in-store and online. From brief to execution, this projects was produced in 2 days, with limited budget and resources.  
- Creative Direction: Jay Woods | Photography: Kayle Lawson
- Creative Direction: Jay Woods | Retail Distribution: General Pants Co
Contributors
_PHOTOGRAPHY: Kale Lawson
_FILM AND EDIT: David Child
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